Babar Khan Javed
Oct 24, 2017

Google aims to streamline ecommerce with 'Pay'

Pay with Google eases the purchase process for users of Android devices.

Google aims to streamline ecommerce with 'Pay'

First announced at the Google Marketing Next event in May, Pay by Google has officially launched.

The digital wallet was announced and launched with the aim of speeding up the checkout process.

Users can make payments using the debit and credit cards they have already added to Google products such as Google Play, YouTube, Chrome or Android Pay. 

"Google sends the merchant your payment info and shipping address using the information from your account—no typing required," shared Pali Bhat, the VP of product management for payments at Google, in a blog post.

In a bid to lure merchants to the system, Google has forgone taking a transaction fee on purchases, a decision it historically turns around once traction picks up.

By verifying their identities through their mobile devices or using the card security code, users can authenticate their purchases.

Partners in the payments ecosystem for Android devices include Instacart, Kayak, Wish, Yelp Eat24 and Doordash. Deliveroo and Airbnb are expected to implement the system before the 31st of October.

Future integration partners can task their developers to the Google Payment API or register interest to attend a city-specific hackathon.

Related Articles

Just Published

9 hours ago

Skoda India parks creative mandate at Wunderman ...

The mandate was bagged following a multi-agency pitch, and the account will be led out of Wunderman Thompson’s Mumbai office.

9 hours ago

Why TikTok is not the place to be for brands during ...

Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.

9 hours ago

Accenture brings on Magic Leap chief design officer ...

James Temple to head up Accenture Song’s metaverse capabilities, succeeding Mark Curtis, who is moving to its global sustainability studio.

10 hours ago

Arthur Sadoun interview: Publicis’ ‘profound ...

CEO talks to Campaign UK at Q4 results about rewarding talent and paying an average salary increase of 8% last year.