Babar Khan Javed
Jan 10, 2018

Google rebrands Pay by consolidating digital wallets

Consolidating Android Pay and Google Wallet, with the goal of offering consumers a one-stop digital wallet that offers speed at checkouts, Alphabet has rebranded Google Pay.

Google rebrands Pay by consolidating digital wallets

Alphabet has consolidated Android Pay and Google Wallet, rebranding the merged entity into Google Pay.

Pali Bhat, VP of product management for payments, made the announcement that Google wants to give its users a singular approach to achieve speed at the checkout process.

"With Google Pay, it’ll be easier for you to use the payment information saved to your Google Account, so you can speed through checkout with peace of mind," Bhat added. "Over the coming weeks, you’ll see Google Pay online, in-store, and across Google products, as well as when you’re paying friends*.


Available on Airbnb and other apps and websites popular with its users, Google Pay is open to advertisers and agencies that want to integrate their commercial digital properties with the wallet, joining early adopters that offer incentives that drive customer adoption.

The changes will also be implemented in India and affect Tez digital wallet.

Within the APAC region, the dominant digital wallets include Dash, Apple Pay, and Samsung Play. New market entrants will need to ensure seamless interoperability by aligning with local standards, carriers, regulators and bodies. On the merchant side, success hinges on being able to regularly bundle payment with non-payment services such as coupons, loyalty offers, and proximity payments.

Related Articles

Just Published

6 hours ago

Why your ad next to trendy pimple-popping, mukbang, ...

A new report from Channel Factory and Magna shows that while consumers are entertained by misguided ads, advertisers will not be amused by the results of content-ad misalignment.

7 hours ago

GrabFood versus GoFood: The rivalry only escalates ...

Deep discounts and promotions are keeping competition delivered hot and fresh via apps touting ever-more convenience and integrations.

8 hours ago

Expectant humans and animals get a say in Hyundai film

The carmaker uses maternal humans and wildlife to communicate a message about its commitment to mother earth.

10 hours ago

Stephen Li departs as OMD APAC CEO

Li is on gardening leave until November and a search for a replacement is underway.