Seton Vermaak
Jan 26, 2017

Golden Week’s golden opportunity: loyalty

Many travel and hospitality brands are failing to meet the expectations of China's Golden Week travellers when it comes to loyalty, according to Seton Vermaak of SapientRazorfish Hong Kong.

Seton Vermaak

Nearly 600 million Chinese travellers embark on a holiday during Golden Week, according to the China Tourism Academy and Ctrip. Those impressive numbers are growing well in excess of 10 percent year-on-year. As the numbers climb, so too does the revenue for the travel and hospitality sector. In that same report, China Tourism Academy and Ctrip estimate total travel booking revenues for Golden Week reached about US$80 billion in 2016.

Golden Week’s fiscal opportunity...

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