Leo Burnett carried on its impressive run at the 2023 edition of the Abbys being held at Goafest 2023 in India. After bagging the 'digital specialist agency of the year' on day two, Leo Burnett also won the 'creative agency of the year', 'branded content and entertainment specialist agency of the year', and 'brand activation and promotions specialist agency of the year'.
The agency won a Grand Prix for Oreo's 'Bring Back 2011' campaign in the 'brand activation and promotion' category. It bagged three Gold wins for Airtel's '175 Replayed' and Whisper's 'The Missing Chapter', two Gold metals for Burger King (The Great Celebrity Hack), Spotify (Wrapped 2022 and Spotify On Toh Mazza On).
Creative agency of the year
In the creative agency of the year tally, L&K Saatchi & Saatchi finished second, with a total of 13 wins. The agency's tally included four Gold, four Silver and five Bronze metals. The Gold wins came for Zepto's 'Indian Stretchable Time' campaign.
Third on the creative agency list tally was FCB India with two Gold, six Silver and five Bronze. One Gold win came for Navneet Education's '(Tr for Teacher) while the other was for Horlicks' 'Uniform' entry.
Enormous (Asahi - Robbery), Grey (Luminous Power Technologies - Women in Energy), and Wunderman Thompson (Exide - The Moving Canvas) also won Gold in this category.
Branded content and entertainment
While Leo Burnett won the agency of the year in this category, Airads and Creativeland Asia also won a Gold each.
Airads' win was for Gail India's 'Elephants in the Room', while Creativeland Asia's Gold came for Netflix's 'Netflix Playback 2022'.
Video craft specialist of the year
Video craft specialist of the year was Good Morning Films with a total of 16 wins. Five of these were Gold, four of which came for Cadbury Bournville's 'Bournville - Taste so intense'. The other Gold win for the production house came for its entry titled 'WPL - Tera Naam' for Jio Cinema Women's Premier League.
Chrome Pictures finished second with a Gold and three Silver metals. The Gold win came for Dove's 'Stop The Beauty Test'.
Scarecrow M&C Saatchi was third with a Gold and two Silver. The agency's Gold win came for the entry titled 'Fund Island' for U Gro Digital.
Grey Group also won Gold for Gillette's 'Engineering Change'.
Also announced were winners in the DE&I, Red and Green Abby categories. In the DE&I category, Leo Burnett won Gold for Whisper's 'The Missing Chapter'. The Red Abby Gold went to Grey for Netmeds' 'SilenceCancerNotTheFight'. There were two Gold wins in the Green Abby category. These went to VMLY&R (Unilever - Smart Fill) and White Rivers Media (Astral Foundation - Ice Stupas in Ladakh).
In the Young Abby and Maverick category, McCann Worldgroup India's Vasudha Roy, Abhijith SS and Amaljith P won Gold for Ujjivan Small Finance Bank's 'Shagun Ka Lifafa'.