Based on a survey of 65 marketers representing nearly US$40 billion in global ad spend, the WFA (World Federation of Advertisers) found that nearly 60 per cent have shifted their budgets to focus on new markets for growth and nearly all (95 per cent) think future growth will come from outside the US.
Global marketing budgets, and inspiration, shift away from US: WFA
GLOBAL - Marketers are increasingly shifting both their marketing budgets and their quest for best practice to emerging markets including those in Asia, while placing less attention on the country that has long been the undisputed center of the advertising universe, the US.
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