The holding company also discusses asking banks for extra credit.
How can event professionals best navigate the new purchasing environment?
HONG KONG – Well-established brands can learn from the world of scrappy startups. 'Growth hacking' melds tech savvy with social strategies and a 100 per cent user focus to pioneer a following and build profitability.
CHINA - Budget hotel brand Tune Hotels has given PRC Interactive a two-year digital marketing assignment to penetrate China's online travel agency (OTA) market.
GLOBAL - Marketers are increasingly shifting both their marketing budgets and their quest for best practice to emerging markets including those in Asia, while placing less attention on the country that has long been the undisputed center of the advertising universe, the US.
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