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Global adspend to grow by 4.6% to $753 billion in 2024: Dentsu
As a proportion of GDP, Japan's adspend leads the world.
Is adland prepared for a global recession?
Campaign speaks to agencies across the region to find out how they are preparing for a potential global recession—and whether it could be an opportunity to shine for smaller agencies.
Dentsu postpones Q1 financial results due to COVID-19 impact
The holding company also discusses asking banks for extra credit.
The big squeeze: Events in the age of procurement
How can event professionals best navigate the new purchasing environment?
Growth-hack your brand to discover new customers
HONG KONG – Well-established brands can learn from the world of scrappy startups. 'Growth hacking' melds tech savvy with social strategies and a 100 per cent user focus to pioneer a following and build profitability.
Tune Hotels assigns PRC Interactive to penetrate China's OTA market
CHINA - Budget hotel brand Tune Hotels has given PRC Interactive a two-year digital marketing assignment to penetrate China's online travel agency (OTA) market.
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