budget

Apr 26, 2020

Dentsu postpones Q1 financial results due to COVID-19 impact

The holding company also discusses asking banks for extra credit.

Feb 28, 2018

The big squeeze: Events in the age of procurement

How can event professionals best navigate the new purchasing environment?

Jan 28, 2014

Growth-hack your brand to discover new customers

HONG KONG – Well-established brands can learn from the world of scrappy startups. 'Growth hacking' melds tech savvy with social strategies and a 100 per cent user focus to pioneer a following and build profitability.

Apr 3, 2012

Tune Hotels assigns PRC Interactive to penetrate China's OTA market

CHINA - Budget hotel brand Tune Hotels has given PRC Interactive a two-year digital marketing assignment to penetrate China's online travel agency (OTA) market.

Mar 15, 2012

Global marketing budgets, and inspiration, shift away from US: WFA

GLOBAL - Marketers are increasingly shifting both their marketing budgets and their quest for best practice to emerging markets including those in Asia, while placing less attention on the country that has long been the undisputed center of the advertising universe, the US.