Staff Reporters
Oct 8, 2010

Getty Images launches annual Mishmash challenge

GLOBAL - Getty Images has launched its annual multimedia Mishmash challenge to inspire and foster music video producers of the future.

Getty Images
Getty Images

With a collection of more than 528,000 commercial quality still imagery and multimedia content, as well as an extensive music catalogue called Pump Audio containing over 50,000 original music tracks, the creative challenge offers film and music creatives the opportunity to create their own short video, using Getty Images’ content.
Entrants are invited to construct a short story or video art between one and three minutes long, featuring Getty Images’ extensive footage and imagery and one track from Pump Audio or a mash up of up to five tracks.

All entrants’ videos will then be uploaded to the Mishmash website for creatives from around the world to view and rate the videos, ahead of the jury’s deliberations and winners being announced.

Getty Images has selected two noted Singapore judges, including Ogilvy & Mather’s executive creative director Robert Gaxiola and Lowe & Partners’ chief creative officer Ng Tian It.
“We had an overwhelmingly positive response to last year’s competition and are thrilled to be able to continue fostering talent in the creative community,” said Andrew Saunders, VP of creative imagery at Getty Images.

Mishmash is open to entries from around the globe, with the competition being simultaneously run across three regions - EMEA (Europe, Middle East and Africa), the Americas and Asia-Pacific.

A MacBook Pro will be awarded as the first place prize in each region, with two runners up receiving a Sony Pistol HD camcorder each. In addition to the regional winners, a global grand prix will also be awarded, with the best overall entry worldwide winning a return trip for two to a US film festival.

A prize will also be awarded to the entrant who picks up the most public votes through the Mishmash website.
The competition opens on 20 September for six weeks. Entrants are invited to upload their submission to the Mishmash website before 31 October. Judging and public voting will take place during the weeks of 1 to 14 November, with the winners announced on 15 November. 

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