The ad industry is experimenting heavily with gen AI, but deploying it widely on client work comes with too many liabilities.
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Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.
The expansion comes as Omnicom announced a new entity in India in November 2023—Omnicom Advertising Services—to oversee the company’s creative agencies in the region, with Aditya Kanthy at the helm as CEO.
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Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.
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