Olivia Parker
Jun 20, 2019

Gary Vaynerchuk: Cannes 'lacks truth at an uncomfortable scale'

In an expletive-filled discussion, the outspoken entrepreneur and CEO of VaynerX says the industry remains wilfully blind to what really drives humans to take action and continues to kid itself about the reach and impact of work.

Gary Vaynerchuk at the Maxim Big Game Experience in Atlanta, USA this year

It's hard to say which of Gary Vaynerchuk's pithy one-liners his audience at Cannes Lions liked the best.

Totting up the levels of laughter and groans of agreement, it was a close call between his critique of the concept of being on-brand You get to decide You, the brand manager, of an opinion of one, decide what's on brand because you interpreted a sentence a copywriter wrote as the brand and what it stands for...

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