Jenny Chan 陳詠欣
May 28, 2015

FutureBrand increases scope beyond brand consulting in Greater China

HONG KONG / SHANGHAI - FutureBrand has announced a pair of appointments in Greater China that, according to the firm, elevate its positioning from that of brand consultancy to that of end-to-end provider.

Johnson Gu
Johnson Gu

The company promoted Johnson Gu to creative director for Greater China and Josephine Chan to general manager for the same region. Gu held a design director position, and Chan (pictured below) previously served as executive director for Greater China. She is a 10-year veteran of FutureBrand.

The moves bolster a team that has been expanded over the past 18 months to provide not just traditional consulting, corporate identity or strategic marketing but creating brand experiences that extend toward retail outlets and digital channels.

These services are usually outside the scope of FutureBrand in the past. "Our advantage now is how we can provide practical support from a dedicated production team during the execution of a brand concept," said Gu.

Together Gu And Chan will service new accounts won in the past year, including Tishman Speyer, CFLD, MGM, Sáv Hospitality, Swire, Hong Kong Arts Centre, British Council, Haitong Investments and Alibaba. 

Their combined skills and experiences "should greatly benefit mainland clients looking to expand beyond Chinese borders, as well as multinationals seeking to strengthen their brands in China, according to FutureBrand.

 

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