Fuji Films Korea is bringing back polariod-style photos with a star-studded on-and offline campaign for its Instax brand.
The campaign for Fuji Film’s Instax Polaroid camera features popular Korean actor Song JoongKi and actress Kim Byeol as its spokespeople.
Creative agency is Daehong Communications is behind the creative concept based on ‘first love’ and aimed at people in their 20s. The marketing execution also includes print ads and other activities in Korea.
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Citing violations of the Antimonopoly Act, Japan's Fair Trade Commission fined Dentsu and six other firms ¥3.3 billion (US$22.8 mil) for bid-rigging tied to the Tokyo Olympics. Dentsu is contesting the 'discrepancies'.
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As rainbow logos vanish and corporate sponsorships dwindle, Pride 2025 reveals a new era of caution and introspection for brands navigating political pressure and demands for authenticity.
Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
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