Oct 27, 2020

Anyone's a budding moviemaker in new Apple iPhone 12 Pro spot

Apple's in-house team celebrates the filmmaker in everyone and the lengths they go to, with some dramatic help from Danny Elfman.

Mar 15, 2019

Twitter reveals 'smart' camera ambitions

Twitter has spent the past year improving how users can interact with, discover and share more content around big events.

Nov 30, 2015

Nokia eyes 're-emergence' of its brand, with China as priority

BEIJING / LOS ANGELES - With a move into virtual reality, and China as its priority market, the formerly dominant Finnish brand wants to get in frame once again.

Oct 28, 2013

Comfort taps into 'selfie' photo trend to sell fabric softener in China

BEIJING - Unilever fabric softener brand Comfort has cooperated with 'Face Gossip', a mobile app, to create a new game that automatically 'calculates' the brightness level of clothes worn in full-length self-portraits.

May 6, 2013

Usain Bolt fronts global Samsung NX300 campaign

GLOBAL - In a rather obvious pairing, Usain Bolt is fronting Samsung's Smart Camera NX300 and Cheil Worldwide's 'shoot fast share faster' campaign.

Jun 24, 2011

CASE STUDY: Samsung pairs up with indie band to launch camera

To differentiate its new mirrorless camera, the NX100, from the diverse world of digital cameras, Samsung handed the gadget over to indie rock group 'OK Go' and turned them loose.