Surekha Ragavan
Mar 10, 2022

Former Malaysian PM Najib Razak appoints PR firm

The politician, who has been convicted for the misappropriation of public funds, hires Karv Communications to repair his image in the US media.

Najib Razak (Getty Images)
Najib Razak (Getty Images)

Najib Razak, the embattled former prime minister of Malaysia convicted with abuse of power, money laundering, and breach of trust related to the 1MDB case, has hired a US-based PR firm for strategic communications and media relations support.

According to a report by Politico, Karv Communications has been appointed for two months as a subcontractor to Najib’s attorney Tania Scivetti. A spokesperson for the PR firm told the publication that it will help “ensure Najib Razak’s actions and views are understood by US journalists and presented accurately in any US media coverage—including during the trial of Roger Ng currently underway in the Eastern District of New York.”

Ng, a former Goldman Sachs banker said to be involved in a bribery scheme involving billions of dollars of 1MDB public funds, is currently being tried in the US. The New York Times reported that it will “most likely be the only trial that will take place on US soil” around the 1MDB case.

According to filings by the US Department of Justice, Karv Communications will receive RM585,760 (US$140,000) for work across two months. The firm, founded and led by former White House comms representative Andrew Frank, is said to specialise in crisis communications, financial communications, personal reputation management, public affairs, and litigation support. In 2019, Karv was hired by Saudi Arabia’s Public Investment Fund to, among many other tasks, “bolster it’s leaders’ reputation”.

1MDB is said to be the ‘world’s biggest looting of public funds’ and allegedly involves some US$4.5 billion of stolen money. For his involvement in the case, Najib has been sentenced to 12 years in prison, and fined RM210 million (US$50 million) last year over the misappropriation of funds.

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Agency of the Year 2024: Greater China winners

Dentsu and Leo Burnett clinched key creative awards, Starcom shone in digital innovation, and Zenith solidified its media grip at the 2024 Greater China Agency of the Year Awards. See all the winners here.

11 hours ago

Campaign expands its coverage into Indonesia

The launch of its Bahasa Indonesia language publication bolsters Campaign’s global expansion, following new German and Canadian editions launched earlier this year.

13 hours ago

Spikes Asia 2025: In conversation with PR jury ...

As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.

15 hours ago

Creative Minds: Yuchien Wang on the path from ...

The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.