RD&X Network, a global advertising and marketing transformation startup based in Dubai with technlogy teams rooted in Bangalore and Mumbai, has announced the appointment of Ashish Bhasin as its co-founder and chairman.
In his new role, he will be responsible for mentoring the RD&X team as they build their AI-based platform that aims to direct clients, clients wanting to in-house, as well as digital, and advertising agencies.
Bhasin joins after resigning from Dentsu International last November, after more than 13 years, where he was most recently APAC CEO and South Asia chairman.
Rajiv Dingra, founder and CEO, RD&X Network, said, “Ashish is an advertising and media legend, who brings with him the unique experience and wisdom of scaling the digital advertising business, both organically and inorganically, across several markets, regions, and with diverse entrepreneurs. We have worked together in the past when WATConsult joined dentsu, and I have witnessed his amazing zeal and drive first-hand as a leader always seeking to build the future of advertising by inspiring his team. We are extremely excited to have him on board as our co-founder and chairman. Together, we intend to create the platform-driven future of the advertising industry as we take this step.”
Bhasin said, “MadTech, a combination of MarTech and AdTech, is clearly the future of our industry as digital spends cross 60% globally, reaching over a trillion dollars by 2027. Rajiv and the RD&X Network team have developed a unique AI-based platform that will enable direct clients, clients wanting to in-house, as well as digital, and advertising agencies. With one of the finest technology teams, and a committed founder with experience and drive like Rajiv, RD&X Network has the potential to become the first India-Out, platform-based global advertising and marketing startup. The opportunity to mentor and guide this process attracted me to join the RD&X Network. It is also my first entrepreneurial venture as a co-founder and I am delighted to partner with Rajiv.”
In a career spanning over 34 years, Bhasin has also worked at Lintas India and Initiative Media.