The Bhasin Consulting Group will aim to nurture advertising and media entrepreneurs.
Bhasin left Dentsu International, where he was also India chairman, last November.
After 13 years at the agency, Bhasin will be handing over the temporary reins to Simon Jones, APAC CFO and Belli Mathanda, APAC COO.
The move marks Dentsu's fifth high-profile departure this summer.
CAMPAIGN LEADING CHANGE: Senior agency holding group executives remain positive about improving DEI performance, but seek expert help to guide their efforts in this field.
She will be responsible for driving the network's global media strategy and delivery in the region, in addition to her role as MD for the media group in Singapore.
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