The Australian grocer sells different 'Special Buys' every Wednesday and Saturday. Ad Nut thinks the genius here is the conditioning: Once you've seen one, the music and sad-faced actors will always alert you to pay attention and see what the new bargain of the week is going to be. (Window will play through six videos and a radio ad.)
CREDITS
Executive Creative Director: Cam Blackley
Creative Director: Cam Blackley
Copywriter: David Fraser
Art Director: Dantie Van Der Merwe
Strategic Planner: Ali Tilling
Managing Director: Steve McArdle
Group Account Director: Jonny Bucknall
Senior Account Director: Aisling Salmaggi
Account Managers: James Piper
Agency TV Producers: Esta Lau
Production Company: Exit Films
Director: Mike Daly
Producer: Leah Churchill-Brown
DOP: Geoffrey Simpson
Editor: Dan Lee
Editing Facility: The Butchery
Post Production: White Chocolate
Music: Lukas Farry
Sound: Rumble Studios
Sound Engineer (Radio): Nat Joyce
Client:
Advertising Director: Sam Viney
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