Chris Davis
Nov 3, 2011

FINANCIAL REPORT: New face of China's banks

Mainland banks are swiftly embracing competitive concepts in the battle for customers.

Campaign Asia-Pacific's 2011 Financial Report

In the not too distant past, Chinese mainland banks operated in a comfortable environment with little competition, unlimited customer demand, and little need for branding. Their main purpose was to provide a safe haven for clients to keep spare cash and to bankroll the government’s infrastructure projects by keeping state-owned enterprises afloat. But times are changing.

Foreign banks facing regulatory and operating challenges in their own markets are eyeing China, with its lively economy and...

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