Matthew Carlton
Nov 3, 2011

FINANCIAL REPORT: Bank on trust

Financial institutions are strengthening corporate communications. But are they doing enough?

As the crises in the Eurozone markets continue to dominate headlines, banking and finance brands are once again thrown in the spotlight at the mercy of consumer scepticism, reminiscent of the financial turmoil of 2008 and 2009.

However, this time, banks may be facing a bigger challenge because of a hangover of poor sentiment from the collapse of iconic investment firms such as Lehman Brothers, the merger of Merrill Lynch with Bank of America and...

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