Staff Reporters
Jul 24, 2019

Fiery rebrand adds spice to Mamee's 'Slrp' noodles

A rebranding effort by Jones Knowles Ritchie aims to make the Malaysian brand stand out on shelves.

Mamee Malaysia instant noodle brand Slrp has taken on a dangerous new look thanks to a rebranding by JKR Jones Knowles Ritchie Singapore. The new identity spans packaging, digital content and print communication.


JKR was appointed without a pitch to help the brand reclaim its role as the definitive spicy instant noodle in a market flooded with Korean competitors, according to the agency.

The packs were largely...

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