Emily Tan
Sep 5, 2012

Facebook’s email and mobile-number ad targeting: Powerful, but creepy if mishandled

GLOBAL – Yesterday Facebook launched a feature that will allow brands to target customers on Facebook based on information the brands have already collected for CRM purposes, such as email addresses and mobile numbers.

Asking customers to opt-in would be the best policy - Mediabrands' Raja

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

10 hours ago

Telstra, Bear Meets Eagle On Fire and +61 land ...

The brand took home five Film Craft awards in total.

11 hours ago

Campaign's Agency of the Year 2025 opens for entries

Now in its 32nd year, AOY has added two new AI-related categories as it recognises exceptional leadership, agencies, brands, and work across local, regional, and global markets.

11 hours ago

Cannes Lions 2025: See all of the Grand Prix ...

Bookmark this page to watch all of the standout Grand Prix winners from the 72nd Cannes Lions Festival.

12 hours ago

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.