Jessica Goodfellow
May 15, 2019

Facebook warns ‘Clear history’ tool could trigger targeting changes

The upcoming tool will afford users greater control over their Facebook data as part of the platform's privacy push.

Facebook is bracing advertisers for changes in its ability to target users on the platform due to its upcoming Clear history’ tool, a feature that will allow users to delete data that is associated with their account but has been collected off Facebook.

Co-founder and chief executive Mark Zuckerberg first announced the tool during the platform’s F8 developer conference last year, as part of a round of measures aimed at protecting user privacy following the...

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