Jayesh Easwaramony
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Brand loyalty-driven purchases versus impulsive ...
In the hyper-connected age of social media, Spectra Global's Jayesh Easwaramony notes how TikTok Shop has blurred the lines between content and shopping by becoming the cheapest sales channel for people to buy goods online in Indonesia.
Duopoly dominance: Are marketers going to just ...
It’s time for a more conscious marketer, one who thinks beyond the default options and asks these four questions to drive mobile-marketing outcomes.
Six habits of highly effective mobile advertisers
The well-known gap between mobile usage by consumers and the amount of mobile advertising persists because most advertisers struggle with how to make mobile ads effective. Jayesh Easwaramony of InMobi provides six simple tips.
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