Omar Oakes
Aug 8, 2019

Facebook launches 'first of its kind' lawsuit over ad fraud

Facebook claims the two developers, based in Hong Kong and Singapore, installed malware on a user's phone in order to generate fake clicks on ads.

Facebook: 'defrauded' advertisers were refunded
Facebook: 'defrauded' advertisers were refunded

Facebook has filed a "first of its kind" lawsuit against two app developers for "click injection fraud", a form of faking the number of clicks on Facebook ads.

The social media giant claims the two developers installed malware on a user’s phone in order to generate fake clicks on Facebook ads.

The ad revenue then went to the ad developers, Hong Kong-based LionMobi and Singapore-based JediMobi.

Jessica Romero, director of platform enforcement and litigation, said: "LionMobi and JediMobi generated unearned payouts from Facebook for misrepresenting that a real person had clicked on the ads. The ads were part of Facebook’s Audience Network. LionMobi also advertised its malicious apps on Facebook, in violation of our advertising policies."

The developers have also been banned from Audience Network, Facebook’s platform that allows brands to extend Facebook and Instagram campaigns across the internet on other mobile websites and apps.

All impacted advertisers were refunded by Facebook in March, Romero added.

Last year a similar click injection fraud scheme was uncovered on Android, Google’s mobile operation system. A BuzzFeed News investigation found more than 125 apps and websites were involved in a multimillion-dollar ad fraud scheme. Google removed more than 30 apps that were reported as part of the investigation.

Campaign UK

Related Articles

Just Published

2 hours ago

TPS Engage allows advertisers to pay for digital ...

The company enabled crypto payments after noticing many of its new advertisers included crypto and NFT enthusiasts.

11 hours ago

Consumers ‘will want to know environmental impact ...

Dentsu and Microsoft Advertising urge brands to communicate sustainability measures.

11 hours ago

Mediabrands sweeps up Dyson global media planning ...

Account, worth $600 million, will transfer from Mindshare in Q1 2022.

11 hours ago

Publicis to let employees work abroad for six weeks ...

'Work Your World' is an initiative that allows Publicis employees to work from another city where the company has an office for up to six weeks every year.