Surekha Ragavan
Apr 18, 2018

Everyone should have an events strategy: STB

Events provide indispensable value to Singapore's high visitor numbers.

The Anime Festival Asia in SIngapore.

At yesterday's Tourism Industry Conference 2018, organised by Singapore Tourism Board STB, chief executive of the board Lionel Yeo emphasised the importance of events to drive visitation.

To continue positioning Singapore as a compelling destination, Yeo said that STB needs to rely on events and lifestyle offerings, even as it continues to invest in new hardware and infrastructure.

“STB has been aggressively curating a vibrant events calendar,” he said. “We have...

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