Arif Durrani
Mar 9, 2011

Euro RSCG's David Jones promoted to Havas CEO

GLOBAL - David Jones has been named the new chief executive of French advertising group Havas, as Fernando Rodés steps aside after five years.

David Jones steps up as CEO of Havas.
David Jones steps up as CEO of Havas.

Jones had been global chief executive of Havas Worldwide, in addition to global chief executive of Euro RSCG Worldwide, since 2006.

According to a Havas statement, "Fernando Rodés expressed his desire to give a new direction to his personal and family entrepreneurial activities. He will remain associated in the development of the group in the Iberian area and Latin America. He has therefore submitted his resignation as CEO of Havas and as a member of the Board of Directors."

Jones has been one of the group’s standout stars since he joined Euro RSCG Australia in 1998 as managing director and was promoted to the role of chief executive one year later at the age of 32.

Prior to joining Euro RSCG, Jones was at the time the youngest-ever board director at AMV/ BBDO in the UK.

Rodés will stay on with Havas as vice chairman.

Elsewhere, Alfonso Rodés was named deputy chief executive and will remain chief executive of Havas Media. 

Yannick Bolloré and Stéphane Fouks were named vice-presidents of the group.

Details of the new leadership structure at Havas, whose operations include Euro RSCG, Havas Media and Arnold Worldwide, came as the group reported a 20 per cent rise in net income in 2010 and sales up 8 per cent.

Group revenue for 2010 was US$2,163 million, which represents a gross increase of 8.1 per cent over 2009.

Growth was largely driven by operations in North America, where new business wins included accounts for Groupon CRM business (Euro RSCG Chicago), Panasonic, Mike's Hard Lemonade, CVS, Alberto Culver and New Balance (Arnold).

Asia-Pacific was lifted by strong fourth quarter growth in China. In Europe, business picked up throughout the year with positive growth in the last two quarters. Latin America confirmed double-digit growth over the year as a whole, fuelled in large part by businesses in Brazil.

Euro RSCG also benefitted from a series of large global accounts wins, including Durex and Scholl, Credit Suisse global business, Orange and Yahoo for the FIFA World Cup.


This article was first published on campaignlive.co.uk.

Source:
Campaign Asia

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