ESPN Star Sports rebrands

This extensive exercise includes a new logo for Star Sports, developed with an aim to keep the brand relevant to young and diverse demographics, and the launch of a new presentation for both ESPN and STAR Sports. The new presentation incorporates bold colour palates, vibrant motifs and features on-air talent from each network underscoring the brand personalities of each channel.

The aim of this exercise, according to a statement from the channel, is to strengthen the connection with current audiences and attract new demographics.

The initiative was launched with major sporting events in mind, such as the ICC Champions Trophy, Airtel Champions League Twenty20, Formula One Grand Prix and the Barclays Premier League this September.

In addition, all five editions of SportsCenter across Asia have received a fresh new look as the popular sports news programme begins its broadcast with a fresh graphic presentation package.

Manu Sawhney, managing director of ESPN Star Sports said that the aim of the new initiative is to “enthuse and exhilarate sports fans”
and continue the channels'  “strong and enduring association” with them.

“Sports is a visual spectacle and our on-air packages aims to enhance this experience by speaking in the same dynamic and energetic language of sports, while articulating the channels’ brand promise to viewers across all age-groups and demographics.”

ESPN Star Sports' new on-air presentation will be broadcast across its networks covering 24 countries. It includes on-air graphic elements such as brand idents, presenter idents, logo stings, bumpers, end pages, lower thirds, menu boards, backgrounds, monthly highlights and billboards.