Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 15 through 21 August.

Facebook

1. Uber Malaysia
Engagement Score – 1,000

2. Croma India
Engagement Score – 1,000

3. Baskin-Robbins Thailand
Engagement Score – 1,000

4. Nivea Men Malaysia
Engagement Score – 1,000

5. Zee Kannada India
Engagement Score – 1,000

 

Twitter

6. Malaysia Airports
Engagement Score – 1,000

We promised our Olympians a real good 'shower' upon their arrival!!! Here you go!!!
Welcome home! @MSNMALAYSIA pic.twitter.com/eT0GwrEsn0

— Malaysia Airports (@MY_Airports) 24 August 2016

7. Johnnie Walker Philippines
Engagement Score – 1,000

With ambition, heart, and progress, heroes can be made.
Ready to be one? Let’s #KeepWalkingPH together!
https://t.co/xNun1P4lJa

— Johnnie Walker PH (@JohnnieWalkerPH) 26 August 2016

8. ICICI Lombard India
Engagement Score – 1,000

#Contest: Pause at the right time, share screenshots using #CatchesWinMatches and stand a chance to #win! #IndvsWI pic.twitter.com/2Qem8ChrtS

— ICICI Lombard GIC (@ICICILombard) 26 August 2016

9. Mountain Dew Philippines
Engagement Score – 1,000

Handa na si @Loonieversal at @ABRAOFFICIAL para sa Duel of Dewmocracy. Kaninong team ka kakampi? #DewmocracyPH pic.twitter.com/0vzzBMSTyB

— Mountain Dew PH (@MountainDewPH) 27 August 2016

10. Guardian Malaysia
Engagement Score – 1,000

6 hari untuk berbelanja mekap dengan lebih murah! Para gadis, jangan lepaskan peluang anda! Jom ke Guardian. pic.twitter.com/qBFHKywvGK

— Guardian Malaysia (@GuardianMYS) 26 August 2016

 

Instagram

11. McCain Foods India
Engagement Score – 1,000

 

*Contest Alert* Let's have some McCain fun. Solve #TheSmileCode and smile for that's the best way to be. Guess the song and win exciting hampers. Many more of these coming your way! #contest #fun #smiles #win #guess #song Find Terms and Conditions here: http://bit.ly/2bwoMTb

A photo posted by @mccainfoods_india on Aug 24, 2016 at 11:03pm PDT

12. The Gateway Hotels India
Engagement Score – 918

 

Our 24/7 fitness centers will not let you miss your daily workout.#fitness comes first. #GatewayHotels #fitness #FitnessFreak #exercise #HealthyLiving #healthylife #fitnessmotivation

A photo posted by The Gateway Hotels (@thegatewayhotels) on Aug 26, 2016 at 10:56pm PDT

13. Starbucks Hong Kong
Engagement Score – 851

 

#StarbucksSummer #BuyOneShareOne 2?? is always better than 1! ?? Visit us during 3-7 pm on 30 August (Tue) and let us know you’re following this @StarbucksHK Instagram to enjoy a #BuyOneShareOne treat on any #Frappuccino! Terms & Conditions 1. Please show you are “FOLLOWING” StarbucksHK Instagram account on your mobile device to enjoy the offer. 2. Offer is applicable to all Hong Kong and Macau Starbucks stores (excluding the stores at the AsiaWorld-Expo, Hong Kong International Airport, Hong Kong Station, MTR Central and MTR Tai Po Market). 3. Offer is applicable to all Frappuccino® blended beverages. The complimentary beverage and purchased beverage can be of different flavors. 4. Complimentary beverage must be of an equal or lesser value than purchased beverage. 5. Customer is only entitled to purchase one Frappuccino® blended beverage and get one complimentary Frappuccino® blended beverage. 6. No delivery services and phone orders. 7. This offer cannot be used in conjunction with any other promotional offers (excluding the Buy 12 Get 1 Free Reward for Gold level members). 8. While stock lasts. 9. Coffee Concepts (HK) Ltd. and Coffee Concepts (Macau) Ltd. reserve the right of final decision in case of any dispute. ????? 1. ??????????????StarbucksHK Instagram ?????? 2. ????????????????? (???????????????????????????????????????)? 3. ????????????®,??????????®??????? 4. ????????????????????????? 5. ?????????????®??????????®??? 6. ????????????????? 7. ?????????????? (My Starbucks Rewards™??????12?1????)? 8. ????,????? 9. ??????,Coffee Concepts (HK) Ltd.?Coffee Concepts (Macau) Ltd.????????

A photo posted by Starbucks Hong Kong (@starbuckshk) on Aug 25, 2016 at 9:01pm PDT

14. Loka Indonesia
Engagement Score – 698

 

Shoutout to you who have been longing for these! Okay, come on grab one or two packs but don't forget to also bring home some healthier food. Do you spot granola from Granola Creations at the back? Well, that can be something to balance it up. Enjoy! Have a spicy weekend! ?? #lokaindonesia #lokasupermarket #samyang #koreanfood #spicy

A photo posted by LOKA Indonesia (@lokaindonesia) on Aug 26, 2016 at 10:06pm PDT

15. Singapore Tech
Engagement Score – 595

 

It is our annual SIT Carnival once again, sports clubs and interest groups are all ready to get the SIT students involved. So do come down and support! ??: SIT Infinity club

A photo posted by S'pore Institute of Technology (@singaporetech) on Aug 26, 2016 at 8:37pm PDT

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.