Ranjani Raghupathi
Aug 31, 2016

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

See how Uber, Baskin-Robbins, Starbucks and others made a social impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 15 through 21 August.


1. Uber Malaysia
Engagement Score – 1,000

2. Croma India
Engagement Score – 1,000

3. Baskin-Robbins Thailand
Engagement Score – 1,000

4. Nivea Men Malaysia
Engagement Score – 1,000

5. Zee Kannada India
Engagement Score – 1,000



6. Malaysia Airports
Engagement Score – 1,000

7. Johnnie Walker Philippines
Engagement Score – 1,000

8. ICICI Lombard India
Engagement Score – 1,000

9. Mountain Dew Philippines
Engagement Score – 1,000

10. Guardian Malaysia
Engagement Score – 1,000



11. McCain Foods India
Engagement Score – 1,000

12. The Gateway Hotels India
Engagement Score – 918

13. Starbucks Hong Kong
Engagement Score – 851


#StarbucksSummer #BuyOneShareOne 2?? is always better than 1! ?? Visit us during 3-7 pm on 30 August (Tue) and let us know you’re following this @StarbucksHK Instagram to enjoy a #BuyOneShareOne treat on any #Frappuccino! Terms & Conditions 1. Please show you are “FOLLOWING” StarbucksHK Instagram account on your mobile device to enjoy the offer. 2. Offer is applicable to all Hong Kong and Macau Starbucks stores (excluding the stores at the AsiaWorld-Expo, Hong Kong International Airport, Hong Kong Station, MTR Central and MTR Tai Po Market). 3. Offer is applicable to all Frappuccino® blended beverages. The complimentary beverage and purchased beverage can be of different flavors. 4. Complimentary beverage must be of an equal or lesser value than purchased beverage. 5. Customer is only entitled to purchase one Frappuccino® blended beverage and get one complimentary Frappuccino® blended beverage. 6. No delivery services and phone orders. 7. This offer cannot be used in conjunction with any other promotional offers (excluding the Buy 12 Get 1 Free Reward for Gold level members). 8. While stock lasts. 9. Coffee Concepts (HK) Ltd. and Coffee Concepts (Macau) Ltd. reserve the right of final decision in case of any dispute. ????? 1. ??????????????StarbucksHK Instagram ?????? 2. ????????????????? (???????????????????????????????????????)? 3. ????????????®,??????????®??????? 4. ????????????????????????? 5. ?????????????®??????????®??? 6. ????????????????? 7. ?????????????? (My Starbucks Rewards™??????12?1????)? 8. ????,????? 9. ??????,Coffee Concepts (HK) Ltd.?Coffee Concepts (Macau) Ltd.????????

A photo posted by Starbucks Hong Kong (@starbuckshk) on

14. Loka Indonesia
Engagement Score – 698

15. Singapore Tech
Engagement Score – 595


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


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