The social campaign was developed by Integer in partnership with Tequila and Eleven PR and is the first of the brand’s ‘That’s Positivenergy’ brand platform initiative.
Collection points have been coordinated in each state and a ‘Toy Rescue’ van will be travelling to schools in Sydney, Melbourne and Brisbane with three of the lifeguards from the popular TV Series Bondi Rescue to ‘rescue’ donated toys.
The campaign is promoted via a Facebook site which shows where all the collection points are and how to donate.
“We at Energizer believe that everyone has the power to make a positive impact, in our own community and beyond, said Energizer Australia marketing manager, Joy Delis.
Creative Credits
Creative and Shopper Marketing Agency: Integer
Digital Agency: TEQUILA
PR Agency: Eleven PR
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