BRAND HEALTH CHECK: Danish toymaker seeks to rapidly expand retail footprint, make local connections to boost growth in its fastest growing market
Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.
Customer feedback, constant product development and flexibility are key, according to Shenzhen’s coding education startup, Makeblock.
In-store VR-enabled play experiences are only part of an all-out Asia campaign.
SECTOR STUDY: A growing middle-class and greater appreciation of educational learning among younger couples is making a strong case for toymakers to invest in the region.
ASIA-PACIFIC - Buoyed by growing demand, Danish construction-toy company Lego is expanding its presence in Asia, specifically focusing on China, Korea and Southeast Asia.
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