toys
Brand Health Check: How can Pop Mart continue to stay relevant?
In a saturated domestic market, consumers are getting tired of 'blind box' strategies. So how should the toy retail company adapt to changing Gen Z preferences?
First Barbie doll with hearing aids aims to boost diversity, inclusion
The company partnered with Dr. Jen Richardson, a hearing-loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.
Block by block, Lego builds burgeoning brand in China
BRAND HEALTH CHECK: Danish toymaker seeks to rapidly expand retail footprint, make local connections to boost growth in its fastest growing market
Why it's time for toys and toy ads to go gender-neutral in Asia
Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.
Even robot-makers don’t market on autopilot
Customer feedback, constant product development and flexibility are key, according to Shenzhen’s coding education startup, Makeblock.
Lego Nexo Knights charge into 'retailtainment', armed with VR
In-store VR-enabled play experiences are only part of an all-out Asia campaign.
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