Jan 9, 2020

Block by block, Lego builds burgeoning brand in China

BRAND HEALTH CHECK: Danish toymaker seeks to rapidly expand retail footprint, make local connections to boost growth in its fastest growing market

Nov 2, 2018

Why it's time for toys and toy ads to go gender-neutral in Asia

Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.

Nov 24, 2017

Even robot-makers don’t market on autopilot

Customer feedback, constant product development and flexibility are key, according to Shenzhen’s coding education startup, Makeblock.

Aug 4, 2016

Lego Nexo Knights charge into 'retailtainment', armed with VR

In-store VR-enabled play experiences are only part of an all-out Asia campaign.

May 13, 2015

Toys: Cultural shifts spur playtime in Asia

SECTOR STUDY: A growing middle-class and greater appreciation of educational learning among younger couples is making a strong case for toymakers to invest in the region.

Oct 16, 2013

Lego constructs its growth strategy in Asia

ASIA-PACIFIC - Buoyed by growing demand, Danish construction-toy company Lego is expanding its presence in Asia, specifically focusing on China, Korea and Southeast Asia.