Oct 21, 2022

Brand Health Check: How can Pop Mart continue to stay relevant?

In a saturated domestic market, consumers are getting tired of 'blind box' strategies. So how should the toy retail company adapt to changing Gen Z preferences?

May 18, 2022

First Barbie doll with hearing aids aims to boost diversity, inclusion

The company partnered with Dr. Jen Richardson, a hearing-loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.

Jan 9, 2020

Block by block, Lego builds burgeoning brand in China

BRAND HEALTH CHECK: Danish toymaker seeks to rapidly expand retail footprint, make local connections to boost growth in its fastest growing market

Nov 2, 2018

Why it's time for toys and toy ads to go gender-neutral in Asia

Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.

Nov 24, 2017

Even robot-makers don’t market on autopilot

Customer feedback, constant product development and flexibility are key, according to Shenzhen’s coding education startup, Makeblock.

Aug 4, 2016

Lego Nexo Knights charge into 'retailtainment', armed with VR

In-store VR-enabled play experiences are only part of an all-out Asia campaign.