Eight Partnership's Beijing operations in "transition"

BEIJING - Brand specialist Eight Partnership is restructuring its Beijing office after a recent management shakeup, and the loss of its key Apple account.

Eight Partnership is restructuring its Beijing office.
Eight Partnership is restructuring its Beijing office.

An undisclosed source told Campaign that the changes were due to "management restructuring" after losing Apple, a major client for Eight.

The loss of the Apple account was confirmed last week by an ex-staffer of Eight Beijing. Eight was appointed as Apple's marketing communication agency in July 2008.
 
Campaign attempted without success to contact Sheilen Rathod, Eight's managing director in Beijing. Repeated calls to the Beijing office were also unanswered.

Chris Fjelddahl, the remaining managing partner at Eight in Hong Kong, clarified that the company is still on an open contract with Apple in China, but revealed that Eight is "currently restructuring the team in Beijing to raise its quality and level of delivery, and is indeed replacing a number of people."

Fjelddahl said Eight is retraining its team in Hong Kong before announcing "a new set-up in Beijing later this year".

Among senior management who have left the company recently are Charles Brian-Boys, former managing partner and Chris Kyme, former creative partner.

Brian-Boys opened a new consultancy, Alchemy Asia in July this year. Several of his new team members were ex-Eight employees, including Andrew Kane.

In the same month, Kyme opened his own start-up agency Kymechow, taking former Eight senior executive Lorraine Liu with him.

Eight Partnership was founded in 1993.

 

 

 

 

 

 

 

Source:
Campaign China

Related Articles

Just Published

1 day ago

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

1 day ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

2 days ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

2 days ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.