In his new role, Bell will be responsible for bringing together Ogilvy’s collective strategic thinking across disciplines and driving deeper consumer insights into campaigns.
Bell brings nine years' planning experience in Greater China. He was a core part of the WPP Enfatico operation serving the Group's strategic Dell relationship.
Bell will report to both Chris Reitermann and Mickey Chak, chief planning officer, Ogilvy & Mather Group China, in China and to Paul Matheson, O&M’s regional head of planning for Asia-Pacific, for regional assignments.
A long-serving member of O&M's Greater China team, Bell joined the agency in 2001 and has served on multiple roles in different offices including the head of planning for Ogilvy in Hong Kong and Southern China and the group planning director at Ogilvy & Mather Beijing. He has worked on a number of MNC clients including American Express, Coca-Cola and Lee Jeans.