Simon Murphy
Jul 1, 2019

Earning trust in the new age of brand democracy

Less frequency and more meaning is what advertisers must strive for, according to Simon Murphy at Edelman Hong Kong.

The last couple of weeks were important for the marketing world.

At the Cannes Lions International Festival of Creativity, PG CMO Marc Pritchard announced that the company’s ad dollars would be moving away from frequency to focus more on reaching a wider audience. On the face of it, this move is nothing new for PG, which announced in 2017 that they would be cutting US$2 billion from their advertising budget by 2021....

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