Jane Leung
May 20, 2010

Doremus Hong Kong is the media agency for EMBA-Global Asia

HONG KONG - EMBA-Global Asia, an executive MBA academic program by The University of Hong Kong, London Business School and Columbia University, has appointed Doremus Hong Kong as its media buying and planning agency.

EMBA-Global Asia Hong Kong
EMBA-Global Asia Hong Kong

Doremus is set to manage the media business for the 2011 program, starting in June. Doremus has taken the account after a pitch involving three undisclosed 4As agencies.

The pitch process began in February and the presentations from agencies ended in April. The University of Hong Kong finalised the decision.

A spokes person from Doremus stated that EMBA-Global is looking to expand its presence in Hong Kong. The first campaign is expected to launch in two months time.

Dairy Farm Group's ThreeSixty supermarket and Standard Life Asia also handed their business to Doremus earlier this year. These new clients marks the creative agency's expansion into integrated services.

Source:
Campaign China

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