In February 2012, the business for the DPCA joint venture was centralised under Midas Media, a unit under GroupM. The account was reportedly worth US$100 million (609 million yuan) in billings. Annual adspend was said to be around US$1.64 billion (10 billion yuan).
The Midas team was spilt into two: the northern team was responsible for the Peugeot brand while the southern team was in charge of Citroen. Dongfeng Peugeot and Dongfeng Citroën took a 3.5 per cent share of the market in 2012, and the company is aiming for 5 per cent by 2015.
Havas Worldwide, formerly Euro RSCG, is the creative agency, while Socialistic China holds the digital business.