Jenny Chan 陳詠欣
Oct 18, 2013

Dongfeng Peugeot-Citroën’s media business up for pitch in China

WUHAN - Dongfeng Peugeot Citroën has begun a review of its China media planning and buying business, currently handled by GroupM's Midas unit.

Dongfeng Peugeot-Citroën’s media business up for pitch in China

A number of media agencies have been contacted this week to pitch for the combined media business for locally manufactured Peugeot, Citroën and imported car models.

In February 2012, the business for the DPCA joint venture was centralised under Midas Media, a unit under GroupM. The account was reportedly worth US$100 million (609 million yuan) in billings. Annual adspend was said to be around US$1.64 billion (10 billion yuan).

The Midas team was spilt into two: the northern team was responsible for the Peugeot brand while the southern team was in charge of Citroen. Dongfeng Peugeot and Dongfeng Citroën took a 3.5 per cent share of the market in 2012, and the company is aiming for 5 per cent by 2015.

Havas Worldwide, formerly Euro RSCG, is the creative agency, while Socialistic China holds the digital business.

Related Articles

Just Published

6 hours ago

Tech Bites: Week of August 15, 2022

News from Coca-Cola, Nielsen, Hivestack and more.

6 hours ago

Serena Williams: Inspiring brand lessons from the GOAT

Williams is as much a master on court as she is off-court when signing major brand deals and honing her personal brand. Brand experts pick out lessons to pick up from the tennis legend.

11 hours ago

Dentsu scores high with a third of the wins in June

Global new-biz round-up: However, the largest account was picked up by WPP’s Mindshare.

17 hours ago

M&C Saatchi and the brutal complexity of (being) bought

Why the hold-up in the takeover process and where are things now? Campaign explains.