Benjamin Li
Jan 31, 2011

DMG launches Chinese remake of Hollywood rom-com 'What women want'

BEIJING - DMG Entertainment is rolling out romantic-comedy Wo Zhi Nu Ren Xin, a remake of the 2000 Hollywood romantic comedy blockbuster 'What women want'.

Wo Zhi Nu Ren Xin
Wo Zhi Nu Ren Xin

DMG plays a vital role in the movie as the company’s leading advertising firm comes to life on the big screen as the setting of the film.

The film tells the story of a hot-shot advertising executive whose life turns upside down when an accident enables him to hear what women think.

As part of the research for the film, DMG granted crew and cast of the movie exclusive access to the behind-the-scenes operations to ensure the setting for the film was as authentic as possible.

“We are proud that our company’s advertising company was the inspiration for the agency in the film,” says Dan Mintz, CEO of DMG.

Source:
Campaign China

Related Articles

Just Published

18 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

18 hours ago

Agency Report Card 2024: VML

Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.

19 hours ago

'If it doesn’t entertain, don’t even enter': ...

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.

19 hours ago

Canva plugs MagicBrief into the creative feedback loop

By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design iteration—turning creative guesswork into scalable, data-backed storytelling for enterprise teams.