Jul 23, 2023

'Barbie' isn't afraid to air Mattel’s previous missteps

Everything marketing and comms pros need to know about Greta Gerwig’s highly-anticipated film. Warning: Light spoilers (and lots of pink) ahead.

Jul 21, 2023

How Oppenheimer capitalized on Barbie’s marketing success

As moviegoers buy tickets for a “Barbieheimer” double feature, Oppenheimer gets a boost from Barbie’s marketing blitz.

Jul 16, 2023

The summer of ‘Barbie’: Marketers have nothing but love for film’s ubiquitous promo blitz

The color pink is everywhere a week before the film debuts in US theatres.

Oct 27, 2020

Anyone's a budding moviemaker in new Apple iPhone 12 Pro spot

Apple's in-house team celebrates the filmmaker in everyone and the lengths they go to, with some dramatic help from Danny Elfman.

Jan 18, 2019

'What is Peppa?' trailer injects much Chineseness into British cartoon

The Chinese internet has oinked in approval for a Peppa Pig ad that is half a movie trailer and half a sponsor promo for China Mobile.

Apr 30, 2013

Audi hosts Iron Man 3 gala premiere in Hong Kong

Audi Hong Kong, along with Marvel Entertainment, hosted an event on the eve of the 24 April premiere of Iron Man 3. The movie showcases an Audi all-electric R8 e-tron prototype and an S7 Sportback—driven by the characters played by Robert Downey Jr and Gwyneth Paltrow. At the event in Hong Kong, Reinhold Carl, managing director for Audi Hong Kong, was seen with local celebrities and socialites including Wilson Chin, Oscar Leung, Matsuoka Linah, Janet Ma and Jacqueline Ch'ng.