Ujaya Shakya
May 12, 2014

Dispatch from Nepal: Rural bazaars an opportunity to connect

Increasing incomes in rural areas of Nepal have marketers committing resources to brand education at village markets.

Ujaya Shakya

Haat Bazaar is a general term for a weekly market organized in a rural society. Generally held on a playground or an open fieldthey help local farmers earn supplemental income by selling surplus agricultural products or trading for other goods. Over 65 per cent of the Nepalese population still directly depends on small-scale agriculture for its livelihood.

Traditionally, haat bazaar was generally practiced in the rural plain areas, especially in the Terai regionthe southern...

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