Ujaya Shakya
May 12, 2014

Dispatch from Nepal: Rural bazaars an opportunity to connect

Increasing incomes in rural areas of Nepal have marketers committing resources to brand education at village markets.

Ujaya Shakya

Haat Bazaar is a general term for a weekly market organized in a rural society. Generally held on a playground or an open fieldthey help local farmers earn supplemental income by selling surplus agricultural products or trading for other goods. Over 65 per cent of the Nepalese population still directly depends on small-scale agriculture for its livelihood.

Traditionally, haat bazaar was generally practiced in the rural plain areas, especially in the Terai regionthe southern...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
WPP shares crash on Q4 'deterioration' in North America, UK
Premium
12 hours ago

WPP shares crash on Q4 'deterioration' in North ...

Stock price plunges 16% on London Stock Exchange Thursday morning.

Premium
Public breakup ad turns out to be another Circles.Life stunt
Premium
17 hours ago

Public breakup ad turns out to be another Circles.Li...

The Daily Mail excitedly jumped on the breakup letter by a heartbroken Charlotte, who, it transpires, is a fictional character invented by Circles.Life. Well played.

Premium
What does China’s luxury market look like in 2020?
Premium
17 hours ago

What does China’s luxury market look like in 2020?

TOP OF THE CHARTS: Economic and political instability in Hong Kong and mainland China are likely to put a dent on luxury spend.

Premium
Publicis Groupe appoints new CEOs in Japan and Korea
Premium
17 hours ago

Publicis Groupe appoints new CEOs in Japan and Korea

Gareth Mulryan relocates from Singapore to Japan while Nicole Roe is promoted in Korea.