In a promotion for Captain America: Civil War, which opens in Singapore on 28 April, pedestrians and commuters will be able to vote for their favourite superhero team at five digital Clear Channel screens across the country.
The digital screens alternate between a 30-second movie trailer and a voting screen with real-time polling results displaying a simple call-to-action to “Touch the screen to choose your team”.
Once the vote has been cast, the chosen team will be shown together with the updated result.
The campaign runs from 21 April to 4 May and Singapore is the first in Southeast Asia region to launch this initiative.
Ad Nut always appreciates the promotional tsunami that accompanies the launch of any blockbuster movie, and this one is a super high-profile franchise indeed!
And of course, Ad Nut is a fan of the Marvel superhero universe and an even bigger fan of the mega-marketing machine that is Disney. Those folks set the bar with their impressive and globally integrated campaigns for all products.
If you’re asking which team Ad Nut will be voting for, it will have to be #TeamCap. Mainly because Ad Nut can’t get past all the trees Ironman has blasted to bits due to his inability to aim properly. Have you any idea how long it takes for trees to grow to their full glory?