Charlotte Rawlings
Nov 4, 2022

Digitas UK hires first chief growth officer

Sarah Hackett joins the agency from Zone.

Digitas UK hires first chief growth officer

Digitas UK has hired its first chief growth officer with the appointment of Sarah Hackett.

Hackett will take charge of the Publicis-owned integrated agency's growth strategy following several account wins – among them CrocsNorwegian Cruise Lines and BT/EE. She will also oversee expanding Digitas' business with existing clients.

She joins Digitas from experience consultancy Zone, owned by Cognizant, where she was most recently a partner heading up its sales, marketing and partnerships department.

She started at Zone in 2016 following two years at digital agency Head London, where she was head of marketing and new business.

Hackett worked on clients such as Coca-Cola Enterprises, Tesco, Electrolux and Pearson, until Head London was acquired by Zone in 2017.

“I am thrilled to join a thriving, future-facing business with a proven track record of delivering growth and innovation for so many great brands,” Hackett said.

“This is an exciting opportunity to re-introduce our unique, integrated capabilities as brands look to bolster and secure their customer relationships for the future. Watch this space.”

Hackett’s appointment follows the announcement of Digitas UK’s new chief executive, Jennifer Berry, who is joining the agency in January, following the departure of Dani Bassil.

Matt Holt, chief strategy officer of Digitas UK, said of Hackett’s appointment: “In this next phase of our agency growth, Sarah will be key to helping Digitas elevate its position in the market and unlock new opportunities. We’re delighted to have her join us.”

Campaign UK

Related Articles

Just Published

3 hours ago

Creative Minds: Charlene Chua on architecture, ...

From once being suspended at school to traveling the world for inspiration, Charlene Chua's "fairytale start" as a creative has turned into a lifelong pursuit for growth, underscored by fantasy and passion.

4 hours ago

New SkillsFuture campaign encourages Singaporeans ...

Created in partnership with Fiftyfull, the timely film and adjacent assets shine a spotlight on the significance of overcoming learning barriers in a precarious economic climate, and giving yourself and your family a chance at a better future.

8 hours ago

Woes for Woolies: Woolworths CEO Brad Banducci ...

Australian supermarket Woolworths found itself in the midst of a reputational blitz this week, as CEO Brad Banducci walked out of a major Australian interview when pressed on unfair pricing tactics, then announced his retirement days after.

9 hours ago

TBWA Thailand appoints Wolf BKK co-founder as group CEO

Effective immediately, Phannika Vongsayan, an Ogilvy and Wolf BKK veteran, will work with the existing executive leadership to drive the transformation of TBWA Thailand.