Hari Shankar
Jan 6, 2014

Digital measurement in Asia Pacific: A reality check

Everyone talks about measurement, but the true state of the art in many organisations may disturb you.

Hari Shankar

Digital measurement is quite a popular conversation topic in management circles and industry conferences. But how much of the urgency purported at networking events really transforms into concerted and sincere effort toward meaningful and simple measurement ecosystems within today’s enterprises

Getting a handle on which half of advertising is really getting frittered away should ideally elicit a massive level of attention among senior management. But what sort of attention is it eliciting in real life...

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