Middleware emerged to try to fill a chasm between buyers and sellers, but can't truly solve any of the problems it professes to solve. Will that change as the adtech space evolves?
Should tech giants pay to use publisher content? Seasoned digital media and adtech professional Hari Shankar explains how we got here—and possible ways forward.
How good are today's ad-tech systems, really, at tracking individuals across multiple devices and exchanges? At capping frequency? At excluding the already converted or the uninterested? Hari Shankar ponders the reality of efficiency.
Gadget guru and PayPal exec Hari Shanker performs a 'post-mortem' on Google Glass, which probably isn't as dead as it may seem.
Everyone talks about measurement, but the true state of the art in many organisations may disturb you.
Facebook's Graph Search presents interesting possibilities by infusing search with knowledge of what one's friends have liked. Does the new Facebook feature present a threat to Google?
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