How good are today's ad-tech systems, really, at tracking individuals across multiple devices and exchanges? At capping frequency? At excluding the already converted or the uninterested? Hari Shankar ponders the reality of efficiency.
Facebook's Graph Search presents interesting possibilities by infusing search with knowledge of what one's friends have liked. Does the new Facebook feature present a threat to Google?
If your organisation isn't working toward taking full advantage of analytics, there's no time like the present. Here's some good reasons to do so and a framework to get you started.
Though not fortunate enough to receive a Google Glass, Hari Shankar has given a lot of thought to the features of the wearable technology that have the potential to change daily interactions with other people, as well as media.
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