by Hari Shankar | Campaign Asia

Hari Shankar

Mar 11, 2022

Adtech middleware in its present form was never ...

Middleware emerged to try to fill a chasm between buyers and sellers, but can't truly solve any of the problems it professes to solve. Will that change as the adtech space evolves?

Digital

Apr 14, 2021

Hari Shankar

Ending the duopoly's free lunch

Should tech giants pay to use publisher content? Seasoned digital media and adtech professional Hari Shankar explains how we got here—and possible ways forward.

Digital

Apr 27, 2016

Hari Shankar

Digital advertising efficiency: A reality check

How good are today's ad-tech systems, really, at tracking individuals across multiple devices and exchanges? At capping frequency? At excluding the already converted or the uninterested? Hari Shankar ponders the reality of efficiency.

Digital

Jan 28, 2015

Hari Shankar

Why Google Glass failed (Or did it?)

Gadget guru and PayPal exec Hari Shanker performs a 'post-mortem' on Google Glass, which probably isn't as dead as it may seem.

Digital

Jan 6, 2014

Hari Shankar

Digital measurement in Asia Pacific: A reality check

Everyone talks about measurement, but the true state of the art in many organisations may disturb you.

Will Facebook Graph Search change search?

Digital

Jul 26, 2013

Hari Shankar

Will Facebook Graph Search change search?

Facebook's Graph Search presents interesting possibilities by infusing search with knowledge of what one's friends have liked. Does the new Facebook feature present a threat to Google?