Staff Reporters
Apr 14, 2020

Determined to be more than a mere agency, Cheil moves toward proprietary tools

AGENCY REPORT CARD: See Cheil's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Determined to be more than a mere agency, Cheil moves toward proprietary tools

In 2019 Cheil more clearly articulated its Connec+ strategy, which entails building proprietary tools across several domains, from data-driven marketing to retail management. Can this approach provide the company with momentum to move beyond the perception that it's overly beholden to its biggest client and part owner, Samsung? 

Learn more more about Cheil's approach to the challenges it faced in APAC in 2019.

Check out Cheil's Agency Report Card now to see:

  • The agency's overall grade for 2019
     
  • Grades and detailed discussion of performance across five categories:
     
  • Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
  • Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
  • Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
  • Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients. 
  • People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
     
  • The grade the agency gave itself, and why
     
  • How the agency performed versus its 2018 scores
     
  • The agency's self-declared areas of specialisation.

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