Advertising Digital Analysis
Staff Reporters
Mar 19, 2020

Agency Report Card 2019: Cheil

Cheil is placing a big bet on a strategy it calls Connec+, the details of which became more clear in 2019. But is the concept the right idea to drive Cheil on to bigger success?

Samsung

Cheil has been promoting a vision it calls Connec+ for a couple of years. Last year, we said that the agency's explanation of this (a regime of "active creation" that allows Cheil to deliver "experi

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