Advertising Digital Analysis The Information
Staff Reporters
Mar 19, 2020

Agency Report Card 2019: Cheil

Cheil is placing a big bet on a strategy it calls Connec+, the details of which became more clear in 2019. But is the concept the right idea to drive Cheil on to bigger success?

Samsung

Cheil has been promoting a vision it calls Connec+ for a couple of years. Last year, we said that the agency's explanation of this (a regime of "active creation" that allows Cheil to deliver "experi

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets
Join Now

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?

1 Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?

Uncaged to engaged: Tiger Beer shifts 2023 festive message from achieving to enjoying the moment

2 Tiger Beer shifts 2023 festive message from achieving to enjoying the moment

Move and win roundup: Week of January 16, 2022

3 Move and win roundup: Week of January 16, 2022

The only 2023 marcomms trend report you actually need to read

4 The only 2023 marcomms trend report you actually need to read

Beyond measure: How metrics can power a winning TikTok strategy

5 Beyond measure: How metrics can power a winning TikTok strategy

Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

6 Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

Hop to it: 10 lunar new year campaigns to celebrate the Year of the Rabbit

7 Hop to it: 10 lunar new year campaigns to celebrate the Year of the Rabbit

Updated: Here are all the brands running ads at Super Bowl LVII

8 Updated: Here are all the brands running ads at Super Bowl LVII

SPH Media circulation scandal: Industry body refutes CEO's claims, call for transparency

9 SPH Media circulation scandal: Industry body refutes CEO's claims, call for transparency

Cultural blunders: Brands gone wrong

10 Cultural blunders: Brands gone wrong

Related Articles

Determined to be more than a mere agency, Cheil moves toward proprietary tools
Apr 14, 2020
Staff Reporters

Determined to be more than a mere agency, Cheil ...

Agency Report Card 2018: Cheil
The Information
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Cheil

Agency Report Cards 2019: 43 APAC networks assessed
Mar 19, 2020
Staff Reporters

Agency Report Cards 2019: 43 APAC networks assessed

Agency Report Card 2019: DDB
The Information
Mar 19, 2020
Staff Reporters

Agency Report Card 2019: DDB

Just Published

Nike inspires children to dream big with rousing Chinese New Year campaign
14 hours ago
Ad Nut

Nike inspires children to dream big with rousing ...

Wieden+Kennedy Shanghai's new spot allows some of China’s biggest athletes to turn back the clock and reignite the dreams that spurred them to greatness.

Pepsi shows how to 'Save The Drama' this Chinese New Year
15 hours ago
Staff Reporters

Pepsi shows how to 'Save The Drama' this Chinese ...

FCB SHOUT Malaysia delivers a cheeky campaign aimed at alleviating typical festive frustrations whilst boosting bottle sales at this time.

Global new-biz round-up: Jim Beam and Pfizer among flurry of creative reviews
15 hours ago
Jamie Rossouw

Global new-biz round-up: Jim Beam and Pfizer among ...

Publicis Groupe and Havas post year-on-year growth.

Lessons from Adidas: How to respond to fake press releases
15 hours ago
Siobhan Holt

Lessons from Adidas: How to respond to fake press ...

Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.