David Blecken
Apr 26, 2016

Dentsu to offer programmatic audio service in Japan

TOKYO - Dentsu has moved further into the programmatic space with the launch of Premium Audio Series, an audio advertising service.

The service comes amid growing demand for music streaming
The service comes amid growing demand for music streaming

The move is positioned as promoting programmatic digital advertising, a fast-growing but still under-developed area in Japan.

The service will use a2x, a programmatic audio advertising exchange owned by Triton Digital2, an audio industry supplier. According to Dentsu, it will enable “advertisers to deliver targeted, contextual and behavioural audio ads in real-time”.

Dentsu will package the new service in The Dentsu Private Marketplace, which it describes as a large-scale invitation-only marketplace that facilitates automated transactions between publishers and buyers. Around 230 publishers are involved, Dentsu said.

In a statement, Dentsu notes that online radio and music-streaming services are gaining popularity. Spotify is expected to launch in Japan this year.

At the same time, “the Japanese market remains nascent, with no single established or widely accepted method to serve digital audio ads”.

The launch follows that of an equivalent for online video, the Premium Video Series.

 

Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

1 day ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

1 day ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

1 day ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.