David Blecken
Apr 26, 2016

Dentsu to offer programmatic audio service in Japan

TOKYO - Dentsu has moved further into the programmatic space with the launch of Premium Audio Series, an audio advertising service.

The service comes amid growing demand for music streaming
The service comes amid growing demand for music streaming

The move is positioned as promoting programmatic digital advertising, a fast-growing but still under-developed area in Japan.

The service will use a2x, a programmatic audio advertising exchange owned by Triton Digital2, an audio industry supplier. According to Dentsu, it will enable “advertisers to deliver targeted, contextual and behavioural audio ads in real-time”.

Dentsu will package the new service in The Dentsu Private Marketplace, which it describes as a large-scale invitation-only marketplace that facilitates automated transactions between publishers and buyers. Around 230 publishers are involved, Dentsu said.

In a statement, Dentsu notes that online radio and music-streaming services are gaining popularity. Spotify is expected to launch in Japan this year.

At the same time, “the Japanese market remains nascent, with no single established or widely accepted method to serve digital audio ads”.

The launch follows that of an equivalent for online video, the Premium Video Series.

 

Related Articles

Just Published

14 minutes ago

Turning chaos into clarity

SPIKES ASIA X CAMPAIGN: Daniela Bogoricin, Director of Twitter Next APAC, walks us through a selection of the best campaigns on Twitter across the region in 2020, and explores what made them stand out.

34 minutes ago

Up-skill it to kill it

SPIKES ASIA X CAMPAIGN: In this roundtable, award-winning Ogilvy creatives share their tips on how to stay fresh and relevant.

3 hours ago

Facebook bans Myanmar military and ads from ...

This just-announced move not only bans military-controlled state and media entities from Facebook and Instagram but also prohibits ads from military-linked commercial entities.

3 hours ago

Spikes Asia Awards 2021: Campaign's contenders 2

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.