David Blecken
Apr 26, 2016

Dentsu to offer programmatic audio service in Japan

TOKYO - Dentsu has moved further into the programmatic space with the launch of Premium Audio Series, an audio advertising service.

The service comes amid growing demand for music streaming

The move is positioned as promoting programmatic digital advertising, a fast-growing but still under-developed area in Japan.

The service will use a2x, a programmatic audio advertising exchange owned by Triton Digital2, an audio industry supplier. According to Dentsu, it will enable “advertisers to deliver targeted, contextual and behavioural audio ads in real-time”.

Dentsu will package the new service in The Dentsu Private Marketplace, which it describes as a large-scale invitation-only marketplace that...

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