Gabey Goh
Dec 17, 2015

Programmatic audio ad exchange makes SEA debut with Big Mobile and Triton Digital

SINGAPORE - Big Mobile has expanded its partnership with Triton Digital to bring a2x, the company’s programmatic audio advertising exchange, to Southeast Asia.

Graham Christie

The exchange will enable advertisers to reach audiences across multiple leading music streaming services and radio broadcasters in Singapore, Malaysia, Hong Kong, Thailand, Philippines, and Indonesia.

At launch, the exchange has more than 200 media players signed on across the Asia-Pacific region including Malaysia’s Media Prima and Singapore’s Media Safra.

The company is finalising partnerships with Singpore’s Media Corp and SPH, with more announcements on global streaming partners expected in January....

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