Wang's appointment at the wholly-owned media business unit of Beijing Dentsu will take effect from 1 January. In the past, senior executives from various offices in the network's mainland organisation reported to the Japan headquarters. Wang reports to Beijing Dentsu president Yukiyasu Nagasaki (长崎之保).
Before Wang joined Dentsu Media Palette, he was CEO of Shanghai Viz Advertising, the publisher of women's magazine Oggi. In his new role, Wang will be fully responsible for operations focusing on media strategy.
Prior to Viz, he held a number of positions in Dentsu earlier in his career. In total, he has seven years of experience in China's publishing industry and nearly 10 years in Japan managing both domestic and international advertising accounts, as well as media investments.
Wang was born and raised in Shanghai, and the agency's naming of the first Chinese CEO in its 20-year history in the country sends a clear signal—representing an aim to expand in China through localisation.
Currently, Ken Matsumura (松村宪一) heads Dentsu Media Palette Hong Kong; with Tsuyoshi Suganami (菅波刚) in charge of Taiwan.
The hiring of a non-Japanese person—Dick van Motman to lead Southeast Asia and Oceania—was another first for the company in October 2012.
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