Jenny Chan 陳詠欣
Dec 20, 2013

Dentsu Media Palette appoints first-ever Chinese CEO

BEIJING - Yiming Wang (王一鸣) is the first Chinese native to be appointed as CEO of Dentsu Media Palette China--a newly created position.

Yiming Wang (王一鸣)
Yiming Wang (王一鸣)

Wang's appointment at the wholly-owned media business unit of Beijing Dentsu will take effect from 1 January. In the past, senior executives from various offices in the network's mainland organisation reported to the Japan headquarters. Wang reports to Beijing Dentsu president Yukiyasu Nagasaki (长崎之保).

Before Wang joined Dentsu Media Palette, he was CEO of Shanghai Viz Advertising, the publisher of women's magazine Oggi. In his new role, Wang will be fully responsible for operations focusing on media strategy.

Prior to Viz, he held a number of positions in Dentsu earlier in his career. In total, he has seven years of experience in China's publishing industry and nearly 10 years in Japan managing both domestic and international advertising accounts, as well as media investments.

Wang was born and raised in Shanghai, and the agency's naming of the first Chinese CEO in its 20-year history in the country sends a clear signal—representing an aim to expand in China through localisation. 

Currently, Ken Matsumura (松村宪一) heads Dentsu Media Palette Hong Kong; with Tsuyoshi Suganami (菅波刚) in charge of Taiwan.

The hiring of a non-Japanese person—Dick van Motman to lead Southeast Asia and Oceania—was another first for the company in October 2012.

Related Articles

Just Published

19 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

19 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

19 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

20 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.