David Blecken
Mar 28, 2018

Dentsu acquires Asia rights to Captain Tsubasa TV series

The company plans to use the football-themed content property to develop sports marketing opportunities.

Dentsu plans to form partnerships with football associations across Asia and Oceania (Screen capture from TV-series trailer)
Dentsu plans to form partnerships with football associations across Asia and Oceania (Screen capture from TV-series trailer)

Dentsu has acquired exclusive programme distribution, merchandising and advertising rights in Asia and Oceania for the 2018 TV series of Captain Tsubasa, an animated content franchise.

The deal excludes Japan but covers 55 markets, including China and India. It strengthens Dentsu’s foothold in the content business, which rival ADK has also outlined as a key area for development both in Japan and internationally. Captain Tsubasa, which is about football, comprises animation, manga and video games.

The agencies see major potential to connect content properties and regular client business. For the most part, the two areas are currently treated as separate businesses.

In a statement, Dentsu said it plans to use Captain Tsubasa to promote sports and form partnerships with football associations to create sports marketing opportunities with sponsors.

Dentsu said its proprietary Japan Brand Survey from 2017 showed relatively high awareness of Captain Tsubasa internationally, reaching around 70% in Hong Kong and Indonesia.

Source:
Campaign Japan

Related Articles

Just Published

3 hours ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

4 hours ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

4 hours ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

4 hours ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.