
Over the past 15 years, Yang has spent time at Lowe, BBDO, Ogilvy & Mather, M&C Saatchi, 10AM Communications and JWT, working on accounts including HSBC, Bayer, Unilever, SilkAir, Pizza Hut and Shell, among others.
He will report directly to Joji Jacob, ECD at DDB/Rapp Singapore, who said: "He is probably the best art-based creative leader in Singapore. He'll help us in our integration drive and to create and lead work that gives our clients an unfair advantage in the market."
Yang added: " I'm looking forward to working at one of the most integrated and progressive agencies in Singapore.”
In July, DDB Singapore revamped its creative leadership by naming Neil Johnson as chief creative officer, while appointing Jacob to ECD.