DAN launches experience-focused media network

The new company, dentsu X, will build on the foundations of Dentsu Media, with plans to launch in Europe by the end of the year.

Takaki Hibino

Dentsu Aegis Network DAN has launched dentsu X, an agency network that is an evolution of Dentsu Media and will help DAN expand its presence in Europe and the United States.

According to a statement from DAN, dentsu X will combine communication and media planning, content creation, technology, data and behavioural insights. It will aim to help brands create more personalised marketing solutions.

Singapore-based Takaki Hibino will serve as global brand...

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