DAN launches experience-focused media network

The new company, dentsu X, will build on the foundations of Dentsu Media, with plans to launch in Europe by the end of the year.

Takaki Hibino

Dentsu Aegis Network DAN has launched dentsu X, an agency network that is an evolution of Dentsu Media and will help DAN expand its presence in Europe and the United States.

According to a statement from DAN, dentsu X will combine communication and media planning, content creation, technology, data and behavioural insights. It will aim to help brands create more personalised marketing solutions.

Singapore-based Takaki Hibino will serve as global brand...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 2122 5227


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Spencer Wong tipped to exit via door that bears his name
11 hours ago

Spencer Wong tipped to exit via door that bears his ...

McCann & Spencer, named after Wong in 2015, will be "reincorporated back" into McCann Worldgroup Hong Kong.

Arkadin rolls out digital meetings solution
17 hours ago

Arkadin rolls out digital meetings solution

A simpler, more streamlined collaboration solution while on the move.

Marketing to China? Look for non-obvious trends
17 hours ago

Marketing to China? Look for non-obvious trends

In a market that's come of age, consumers are forging their own ideas of what it means to be Chinese, according to panellists at yesterday's MarketingPulse conference.

How pragmatic new joiners see the advertising business in 2018
17 hours ago

How pragmatic new joiners see the advertising ...

In Japan, new graduates are about to make their first steps into the industry. Here's a look at what drives them, what they want in return for their hard work, and what their limits are.