Dentsu Aegis Network has acquired Klip Desk, a provider of B2B software that allows sports rights owners to automate real-time delivery and commercialisation of their highlights through its proprietary Klip Studio.
The Australian agency, now known as 'Klip Desk, Linked by MKTG' joins the network's global sports and marketing business MKTG post-acquisition. Its founder Aaron Tobin will report to MKTG's national managing director Matt Connell.
According to the statement released, Klip Studio will be launched this month with strategic agreements set with MKTG's existing partners. Another product, Klip Logic that tracks and measures the impact of sports sponsorship through machine learning is expected to be released in October.
Matt Connell, national managing director, MKTG Australia said Klip Desk addresses the needs for rights holders to automate the curation and distribution of content across digital channels. "The potential here is significant; we anticipate Klip Desk could help us to capture up to 20% of unclaimed value for sponsors in this space.”